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Heat wraps don't fit Procter's long-term plans
September 3, 2008
By: TOM BRANNA
Editor
Wyeth Consumer Healthcare, a division of pharmaceutical giant Wyeth, said it has completed the acquisition of the ThermaCare heat-wrap brand from Procter & Gamble Co. Terms were not disclosed. ThermaCare heat wraps are sold over the counter to treat muscle and joint pain....
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